About us

Our Mission

MissedFits is dedicated to revolutionizing the commerce landscape, uniting merchants and consumers while adapting to an evolving world with conscious intentions to minimize our environmental footprint. 

oUR Story

In today's ever-evolving landscape, where technology intersects with every aspect of our lives, we founded MissedFits with a vision to not just be another player in the industry but to redefine it. Our journey began from a simple belief: that innovation, driven by cutting-edge technology and deep industry insights, can transform challenges into opportunities.

We're here to amplify your sales strategy, streamline operations, and cultivate lasting customer relationships, all with a dash of flair and innovation based on proven approaches used at top retailers.

Our Team

Julia Benner
CEO and CO-Founder

With over 12 years of corporate retail experience in planning, strategy, and marketing for Fortune 500 companies, Julia brings a holistic approach to MissedFits by combining her experience with developing innovative technologies to deliver exceptional results.

She’s passionate about optimizing operating metrics to make strategic decisions and communicating this data cross-functionally to deliver assortments and marketing events that drive businesses forward.

Julia was inspired by the impact of revolutionizing outdated business solutions to help create a more sustainable supply chain.

Trevor Nelson
COO and CO-Founder

Trevor is a dynamic leader renowned for developing high-achieving sales and partnership teams, while driving businesses to new heights.  With over a decade working for early-stage start-up software companies, Trevor's fervor for software's transformative power on businesses, coupled with his knack for fostering elite teams, has been central to his impressive track record of delivering stellar outcomes. Additionally, Trevor's operational expertise shines in devising automations and workflows that streamline processes that enhance cross-functional alignment.  His innovative approach to creating and implementing playbooks has been instrumental in scaling go-to-market strategies efficiently, ensuring scalability and agility in competitive landscapes. 

Our Approach to Sustainability

The current retail supply chain suffers from a broken feedback loop, where merchants can't capture missed demand. Life with MissedFits is different…